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Everything listed under: story

  • Illegal Triangles & the Illuminati

    We all know about Area 51 in Roswell, New Mexico (USA). It’s apparently where all the aliens come to land. But have you heard of AREA 52? I think I found it the other day. It’s on page 52 of the new...  Read More

  • Do I Have Your Attention?

    No matter what we do—our job is always to tell our story. The way you make change, make money, and real impact is by great storytelling. It’s always been that way and it will always be that way. We’re human beings and that’s what we like. Humans love...  Read More

  • The Time Warp Conundrum

    Seth Godin wrote a post recently about strawberries. He writes, "Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top?" He says that if you put the good ones on top, you’ll sell more but disappoint people when they find the moldy ones on the bottom. And if you flip...  Read More