• Daily Problems

    I received a message from the Zimbabwe Electricity Supply Authority (ZESA), "Dear Customer, Our apologies, ZESA prepaid electricity tokens are currently unavailable due to system challenges. We will advise once normal services are restored." These are the daily reminders that...  Read More

  • Everything Is Marketing

    Everything you do is marketing. Disruptive marketers would agree with David Packard, co-founder of Hewlett Packard, who said, “Marketing is too important to be left to the marketing department.” What I love about marketing is that it’s a fine art of...  Read More

  • Set Up to Win

    “You had me at hello.” If it’s true that people subconsciously judge a book by its cover, then the first impression is key when it comes to a potential new relationship. This is especially true when seeking investment, partners, or new customers. Contrary to many’s beliefs, the deal doesn’t start...  Read More

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