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Everything listed under: marketing in africa

  • The Worst Video Ever

    Not only did they indicate that it's the worst video they'd ever seen, but the Marketing Chief said, "This is the worst day of my life because of this video." I could see the director of the short story clenching his fists and holding back...  Read More

  • Creating Compelling Stories

    We wrote about creating a compelling story when selling or promoting your business, but what if you don’t have a compelling story to share? Go and make one. Ordinary can be extraordinary with the proper frame...  Read More

  • Do I Have Your Attention?

    No matter what we do—our job is always to tell our story. The way you make change, make money, and real impact is by great storytelling. It’s always been that way and it will always be that way. We’re human beings and that’s what we like. Humans love...  Read More