Let’s be honest. Times are tough. That doesn’t even scratch the surface.
And trying to grow a business is tough, no matter where you live. But to do it in an economic environment in sub-saharan Africa is a whole other set of challenges.
When starting out, you have to survive first. The key to survival is hitting that first breakthrough. It’s hard work. Like blasting a road through mountains—nearly impossible. But when you find the dynamite, it becomes duplicatable.
Then, you must iterate. Take that breakthrough and figure out how to do it again. Re-create it. Now it’s not a breakthrough because you’ve done it before.
- Leap from survival to traction.
- Traction to re-creation.
- Re-creation to scalable business growth.
Last thing, if you keep smacking your head against the wall or hitting dead-ends, don’t fret too much. Seth Godin said it this way, “We find our way by getting lost. Anything other than that is called reading a map."
Breakthrough. Re-create. Systematize it. Create the road map.
This thought has given us a glimmer of encouragement during the last month. Keep up the hard work. We’re still working hard too.
(photo via antonio cinotti)
Posted on August 8, 2016
by Tim & Tommy filed under