Creativity Is More Important Than Knowledge

Creativity Is More Important Than Knowledge

Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. —Albert Einstein

Do you have a wall full of certificates? Maybe a PHD, a diploma and a good student learning badge from college? That's cool. Do you have creativity?

The genius Einstein said imagination (or creativity) is more important than knowledge. And what a statement it was. Because knowledge is doubling every year (according to some it's every 2 to 3 years, some every 5 years, who really knows? Maybe we'll know next year…), it's impossible to keep up the trend of "how much I know." We can only process and hold so much.

Keeping Up With Knowledge Turns You Obsolete

Some languages are so old that they cannot develop words fast enough for the ever increasing new discoveries, technologies and science terms. In Zimbabwe, the Shona speakers will talk in the local language and break out into English when they talk about technology—it hasn't kept up with the information age, but it doesn't mean that pure Shona speakers can't be problem solvers or have good insights.

  • Creativity is you. Knowledge is something over there ————>.
  • Creativity solves problems and is active. Knowledge repeats what has already been solved.

I've never been asked about my education, and I hardly ever ask a new employee what their education holds. Basing yourself on education is inferior to basing your identity on the creative problems you've solved in your lifetime.

"But knowledge helps people solve problems." That is true, but it's the application of that knowledge in a tough situation (creativity) that makes you different from a book full of boring, outdated facts.

A few million dollars in a marketing budget might be what the book says. But creativity can tell a story that spreads and ignites a chain reaction of followers. Now more then ever is the time to fill your resume and experience with problems that you've solved and people's acknowledgements of those successes.

Get another diploma or develop your creativity? For the answer re-read this post.

(photo eric l)