Creativity vs Knowledge

Creativity vs Knowledge

What’s more important—creativity or knowledge?

If you say knowledge…

  • knowledge is power.
  • knowledge helps you combat ignorance.
  • if you’re willing to admit you don’t know what you don’t know, then gaining more knowledge is empowering and exciting.

But even with the world’s knowledge, if you don’t know how to apply the facts you have, then you’re not going to be able to do much.

Albert Einstein, "Information is not knowledge."

If you say creativity…

  • Creativity finds a way to solve problems.
  • Creativity knows how to discover knowledge and new things.
  • Creativity harnesses curiosity and acts like a magnet to learning new things.

Knowledge is now doubling every 9 months. That means that what we know today may be vastly different or improved upon early next year.

Steve Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

Both are important, but when creating a team culture, we think creativity is more important than knowledge. You can always acquire the knowledge you need, but to implement, execute, and problem solve rapidly and effectively, then creativity trumps knowledge.

(photo via ami photography)