Daily Steps To Success

Daily Steps To Success

There's no jumpstart in life. It's about daily steps that you must go through.

We hear this a lot:

"How do you grow a business in Africa? In an economic climate like this?” “Wow, it must be a really brilliant idea…” “Your success can’t be duplicatable, can it?"

Good people, hard work, honest reputation, sharp employees, genuine solutions. These all go far when navigating the socio-economic terrain. Running a business in Africa sometimes feels like the step of faith from the movie Indiana Jones. You can't see the next step until you step out. [view the movie scene here]

“Hey, times are tough…” is a magical phrase that master negotiators use in America. But here, times actually are really tough. Like for real.

Be realistic. Be the solution to the problems you see. For after all, you see them for a reason. And never take your customers for granted. They can always go somewhere else if they so desire.

Survival is often a business strategy for a season. But it can’t be your strategy forever. At some point, you have to break out of the day-to-day cycle and start gaining traction.

Here are a few daily steps that will help you gain traction:

  • When a client hires you for the first time, how many of them re-hire you? Aim for more repeat business.
  • When a customer buys from you, can you genuinely solve their problems with a greater quantity of purchase? For example, they buy potatoes from your farm, but if they pre-buy for next year, they get a better price.
  • How often do your clients need your service? Do they forget about you? Try following-up consistently, so they don’t forget and your business steadily and predictably grows.

There are only three ways a business can increase it’s revenues:

  • Number of customers
  • Quantity of sales
  • And frequency of sales

We’ll leave you with this quote from C.S. Lewis today: "Friendship is unnecessary, like philosophy, like art... It has no survival value; rather it is one of those things that give value to survival.”

(photo via indiana jones)