Death to the Dinosaurs

Death to the Dinosaurs

They never saw it coming. The ice storm, the new technology, the asteroid from outer space, the inefficient way of doing things, the cries of frustration from their customers.

The dinosaurs never sense it first. They start to feel the rumble in the ground, but by then, it’s too late.

Did you know Blockbuster turned down the opportunity to buy Netflix for $50 million? Do you know what was included in that offer to join forces? Netflix would run their online distribution. Yes, Blockbuster would still be around today and be a $20 billion USD behemoth.

Instead, it’s rumored that they laughed Netflix’s founders out of the room.

Blockbuster was a dinosaur. They owned the DVD rental market. But their Ice Age came and it hit them fast.

[Sidenote, Jack Sparrow DVDs in Zim would have put Blockbuster out of business on Day 1. If you can’t figure out what Jack Sparrow does, it’s always in the name! Ha!]

Everyone has blind spots. And so do your competitors. Are you humble enough to see a new way of doing your business and adapt, join forces, or shift how you’ve always done things?

But you don’t have to take my word for it, ask Mr. T-Rex or Brontosaurus what I’m talking about.


(photo via russ seidel)