Derivative decision making is bordered. It has tons of research behind it. It's playing everything safe. It's banking all of your decisions on calculations. It's copying others and often compares for the wrong reasons, while ignoring what's right in front them.
Innovative decision making oozes with the possibility of failure. It's risky. It banks all decisions on unchartered possibilities. It doesn't copy others, but learns from the brilliance of others. It has a gut feel behind it.
Both decision making processes are necessary, but if you get stuck in either bracket 100% of the time, it’s rare that you get anywhere.
Do you research, then follow your gut. Learn from the outcome. Then repeat.
(photo via karen mcallister)
Posted on December 15, 2014
by Tim & Tommy filed under