Did you know that 4 out of 5 close door buttons in elevators don’t actually work?
Shocking, I know!
Why would the manufacturers put out a defective button product? It’s the axis of control designed into the user experience. And you should copy this in your business too.
The reason most of them don’t work is that people would be closing other people in the door constantly. So they leave the button there to give the people waiting a semblance of control, while also protecting those that may attempt to board the elevator car.
That fact doesn’t stop us from still trying to press the close door button, does it? I do it for fun, hoping I’ll hit one of the 20% of button that actually does do something.
Design close door buttons into your user experience.
Where can you give assurance to the person on the other side of the table in your business?
Options is a good way to do this. You can give a low features package, a middle tier, and a high tier. Your client is in the power seat, but whatever choice she chooses, it is a win-win for both of you.
Similarly, pricing gives your customer a choice. Early bird specials are often like close door buttons.
And how about giving someone your personal mobile phone details? They can always WhatsApp you directly if you’re needed. (If your team is as good as you say they are, then you won’t be needed often, but it gives your customer a control factor).
Think about the experience you’re trying to create and design control buttons into it to make your customer’s journey with you seamless.
(photo via allan foster)
Posted on October 23, 2017
by Tim & Tommy filed under