Everything Is Marketing

Everything Is Marketing

Everything you do is marketing.

Disruptive marketers would agree with David Packard, co-founder of Hewlett Packard, who said, “Marketing is too important to be left to the marketing department.”

What I love about marketing is that it’s a fine art of listening to consumers and giving them what they want (or need). They often don’t know what they want consciously. You have to read between the lines. And when launching a product, especially one that doesn’t exist yet—speaking directly to the influencers who care is critical in terms of product marketing.

In general though, everything your company does has a component of marketing to it.

  • How you answer the phone...
  • Communicate in written form...
  • Follow-up with customers...
  • Solve their problems...
  • Give them great service...

All of these things say something about you, your company, and your brand. And that’s marketing. Taking who you are as a company and communicating it to the world.

Your marketing can be fun or stale. It’s your choice.

It can be relevant and engaging or just something we do. It’s your choice.

It can be full of hope and make your customers feel good. Or not. It’s up to you.

But the best kind of marketing tells a story, makes your customer the hero, and solves problems along the way. Every touchpoint in your business is an opportunity for marketing. How you package a shipment. How you design your website. The way that you communicate your business. All of it is important and it’s marketing—good or bad.

There’s a new wave of marketing that’s called Disruptive Marketing. It focuses on the experience a customer has with your organization. And this is what marketing is at its core—interacting with customers and helping solve their problems.

(photo via ronan shenhav)