Excellence saves you time in the long run.

Excellence saves you time in the long run.

Excellence isn't twice as much work.

You don't have to do twice as much when you work smart.

The beginning of excellence is evaluation: "Is there a better way to do this? Could there be a better way to do what we're doing?"

Most people give birth to ideas with fully developed central nervous systems. Meaning, they get hurt feelings when their idea is criticized or picked apart. They fall in love with their baby idea.

Amateur inventors fall in love with their ideas and tend toward sensitivity when criticized. Entrepreneurs listen to criticism, agree with the valid points, and adjust the invention to be better.

Ask the guys at WD-40. It took 40 times to get the formula right.

Ask Jeff Bezos at Amazon.com. Even with a billion dollar company they’ve almost gone under too many times to count. Yet, now they’ve shaped the way industry is done in the western world.

You will never achieve excellence without learning from others. Go ahead, develop baby ideas, but don’t let them rule your decisions.

And doing something with excellence does not mean it takes you twice as long to build it. It means you have a realistic view of your product, app, invention, or company and adjust accordingly. Then, run like mad to make it the best you can with the constraints you’ve been dealt.

Fancy brands are worthless if no one wanted what they’re selling in the first place.

Will people buy what you’re making? If yes, why? If no, why not?

Start there before you do anything else.

Excellence is not complicated. It’s thoughtful, deliberate, and realistic.

(photo via konch)