If It's Good For Africa...

If It's Good For Africa...

"Well... it's good for Africa."

A well done clap. A sympathetic statement. A glance that conjures up a good effort stare.

If it’s "good for Africa," then it's not good. It can't be. Unless we want to play at a lower level than everybody else. It's a bit of a shameful compliment, and one that almost makes someone feel sorry for the receiver.

  • It's a good design for Africa...
  • It's a fair attempt for the 3rd world...
  • It's not bad for the place you grew up in...

We don't have 3rd World Olympic Games, or 3rd World Grammy's. But we do have the Ugly Awards (which is a little strange), but the global market is there. And we're apart of it. (see Uproar as Zimbabwe's Mister Ugly winner deemed 'too handsome')

To build something at a standard of excellence means to build it in a way that anyone, anywhere in the world, can look at what you’ve created and say “that’s good."

Our excellence mindset must shift from good for only Africa to good for an global audience too.

Otherwise, we imbibe a phrase that seeps into our culture (and that we all accept) and say, “Well, this is good for Africa…”


(photo via viktor dobai)