I'm about ready to ignore anyone complicated.
If it's overly complicated, then dump it (or find someone who can simplify it).
"Hey man did I explain to you how our backend works with the jquery and the python ramifications code?"
"Stop the madness, please!" (I literally want to take a tranquilizer to your tongue...)
"Well the cam shaft goes into the piston as the ball bearing rotates with the CSS modified on the php…"
I'm not listening.
A lovely mockery of the unimpressive.
Your clients don't care how impressive your speech is. They care about their own gig. Can you help them get what they want? Useless "above my head talk" is not the way to impress your customers. It's a way to irritate yourself out of business.
The main thing that matters is are you creating something that is worthy of a mouth-dropping "Wow, thank you so much!" ? If not, then why are you telling me how you stayed up all night to clean your paintbrushes when you missed 3 spots on my wall?
Don't complicate things. Make great art through your work, and you will eventually impress. Don't seek to impress before you do great work.
I was traveling across the midwest USA and stopped in at a restaurant. The restaurant had glass windows on all sides. As I entered the restaurant, a man opened the door, smiled and welcomed me into the establishment. I was impressed.
As soon as I found a seat, I glanced back at this employee. He wasn't an employee. He was the window washer. An ensuing show began. He dashed from window to window, silently cleaning each window with pristine and accurate skill. Not a drop of cleaning fluid or water was wasted. Every time a new customer made their way into the building, the window cleaner dashed to the front door, held it open to them, smiled and welcomed them.
After 10 minutes, he had cleaned every interior window. And every person in the restaurant was watching him. Many were smiling. Again, I was impressed.
It got better.
He dashed through the door and outside, then the real show began. This god of a window washer began to twirl his extendable washing handle as it expanded to maximum capacity. Like a Star Wars Jedi, he was wielding his true power and force through his chosen window tool. Quickly and systematically every window was sparkling clean.
Upon stowing his equipment in his truck, he walked gracefully to the manager, gave him a high five, collected his check, and was on his way.
Wow. Who gives his clients high fives?!
I immediately walked over the manager and inquired about this window washing, machine of a man. "Oh yes, he is the best," said the manager. "So much fun to have around. And he hardly charges what he's worth…I'd gladly pay him double to keep him here. And our customers love him."
I got the window man's number and called and left him a voicemail just to tell him how impressed I was by his service.
That's value: when you're not just impressing your clients, but your impressing your client's clients.
I'm not impressed when you spout off how much you know because it's all talk. I am impressed when you dazzle me with your magnificent work, shrug like it's no big deal, then smile, and say "Have a nice day."
Talk is cheap. Clean windows like you were doing it for God himself, don't complicate your art, and people will be impressed.
(feature photo via Stephen McLeod Blythe)
Posted on February 4, 2013
by Tim filed under