Start With The End In Mind
Start with the end in mind. <— Answer this question from the beginning.
For your team’s project flow, base every design problem into a specific Job or Project. This will allow you to parse out your team’s attack on solving these problems systematically.
Write down the following:
- Triggering event (or situation)
- The motivation or goal of your project or solution.
- The Intended Outcome
If you like to put things in sentences, this helps:
When ______, I want to _______, so I can ______.
When I receive a message on my phone, I want to be able to respond without opening the app, so I can be more efficient.
When I go to the bank, I want to get my money out of my account in less than 10 minutes, so I can go on with my life.
Now you must structure the system you will build in order to accomplish the sentence you’ve just penned.
- How do the intended users interact with the _____ (solution, app, etc)?
- Don’t be afraid to iterate.
- Once the outcome, system, and interactions are well defined and working (prototyped), then design the visual details.
The beauty comes in at this point. 99% of designers jump right in and begin focusing on the last step without ever going through Steps 1-3. Take a minute and start with the end goal in mind.
(photo via andrew hurley)
Posted on July 25, 2016
by Tim & Tommy filed under