Tactics, Strategy, Culture

Tactics, Strategy, Culture

Tactics are great, they’re how you implement your overall strategy.

Strategy is what dictates tactics, or at least it should. If you don’t have great strategy, your tactics won’t matter.

Culture is what shapes your strategy. It’s the ethos of who you are and why you do what you do. It’s how you view the world. It’s often subconscious, unless you really work to shape it. Where you’re from, what you were taught, and what your parents believed affect this too.

It’s a proven fact that if you want to change the world, you can do it with good strategy. But if you want that change to be sustainable, you must infiltrate and shape the culture.

Culture starts by your core set of beliefs. And writing them down is a great start, but practicing, believing them, and evangelizing your world is what sustains all of this.

Hiring for strategy is key, but only if that individual’s culture aligns with yours.

To make it super plain, if your culture is subpar, you won’t last.


(photo via wayne stadler)