It's no longer a generational thing. The digital generation is every generation.
It is no longer about who is using digital, but rather how they are using digital because we all are.
A few years ago, there were studies on who was using technology and what channels they were using. Now it’s a fact everyone is using it, so now the studies focus on how they are.
This is a true story, except for the millions of people on our continent who are not digital just yet. Most everyone has access to a smartphone now, but that doesn’t mean it’s affordable or attractive to individuals.
Call it a prediction or a forecast, but there will be massive opportunity for the entrepreneurs who can train this next wave of African digital user and design products, services, and their businesses around this segment.
Read more about the digital generation here.
(photo via krocky meshkin)
Posted on March 13, 2017
by Tim & Tommy