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Everything listed under: marketing

  • You Lost Me At Hello

    They're going to give your business or your ice cream shop or your new app a try. They know all too well what dodgy looks like. They smell lack of authenticity like sharks smell blood. They want a quick reason to exit a store or a conversation. A reason to say...  Read More

  • Everything Is Marketing

    Everything you do is marketing. Disruptive marketers would agree with David Packard, co-founder of Hewlett Packard, who said, “Marketing is too important to be left to the marketing department.” What I love about marketing is that it’s a fine art of...  Read More

  • The Worst Video Ever

    Not only did they indicate that it's the worst video they'd ever seen, but the Marketing Chief said, "This is the worst day of my life because of this video." I could see the director of the short story clenching his fists and holding back...  Read More