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Everything listed under: u2

  • The Giving Equation

    It’s counterintuitive to give something away. It never makes sense. Prior to the Give, there’s always an internal struggle and dialog. This is worth too much. Why am I doing this? Is this the right thing to do? The cool thing is...  Read More

  • The Enemy Of Great

    Very good is kind of the enemy of great. You can mistake it for great. And people don’t get excited about us being very good. People don’t care waiting as long as it’s great. And they don’t share very good online. When have you ever seen anyone post something like...  Read More