The Revisitation

The Revisitation

It's like being abducted by aliens and then returning to earth and nobody believing your story. The Revisitation is the style of meeting that turns sweet cream into rotten cheese and the pretty little secretary into a dumbfounded nag.

Most of us have been there: The Revisitation. When déjà vu lies on the board room table, while everyone brings out their pads and laptops and waits for you to proceed. "How are things going?"You ask.

In The Revisitation everyone states exactly what they've stated before with statements like this:

  • I'm planning on starting...
  • I'm still not sure about how to...
  • I thought about it and...
  • Oh yes (then typing as if they'd forgotten—maybe they did).

The Revisitation puts 5kg weights on the wings of a golden eagle (10 pounds for you Americanos). Flying becomes too hard and almost not worth it. It's hard to go over already covered ground. It blinds vision when you constantly have to retrace your steps to get any movement.

I'm not saying don't analyze what you've been doing, but rather point out the glue and mire that is spread when a meeting is based on revisiting the same goals that were set from the time before.

I've been in a system like this where the same goals would be revisited week after week... And each week the excuse was enchanting. And then the excuses bled into the mouths of everyone else.

I stopped the lull of The Revisitation by accepting nothing but results. If results aren't attained, they roll over to the next week.

If you find yourself in this sort of revisitation cycle here are a few things to do:

  • Reward results not intentions.
  • Clap for closes not attempts.
  • Inspire through example not loud shouting.
  • Link your team's skills to a purpose—not just cash. (i.e. web design company choosing to tell creative and empowering stories, rather than just coding and designing new sites).
  • Paint the Big Picture and highlight the significance of each part. (Sticking with the web design company, spend time helping team members see how they integrate into telling these stories and the affect their work has on empowering clients to succeed).
  • Give grace to deadlines when relationships are promoted over cash. In other words, just because a deal doesn't close doesn't mean a relationship was squandered. Maybe it wasn't the best timing for your prospective client (the guys on the other side of the table). Always promote the long term relationship over the short term sales goal.

Choose to revisit your company goals annually (or bi-annually), but never allow The Revisitation to manifest itself on a weekly basis. If you do, you'll be swimming in super glue and going nowhere fast.


Tommy's heading back to Zim this weekend. It was a great month in the USA. We've begun work on our new explainer video with Explainify and we'll be releasing it along with an announcement to the world soon. It's going to be an exciting next few weeks! Thanks for reading.


Tommy & Tim

(Photo: jmvhy)