The Upward Domino Effect

The Upward Domino Effect

I had $200 in the bank but my brand new Platinum AMEX card arrived in the mailbox. In order to qualify for this card, you typically need to have income upwards of six figures—I had low 3 figures. I got a low level Business Blue card, then I called and asked to be upgraded to a Gold card. After 6 months of excellent work with the card, AMEX offered me Platinum status. I took it. It cost me $500, but then there were the perks, $200 baggage fees, global entry status into the USA (allowing me to bypass all of the customs lines completely saving me hours of travel time).

I knew with a platinum card I should be able to leverage that status for more status. So I called around and discovered a few airport lounge programs. I told them what card I had and they welcomed me into their clubs. Now, when I fly across the globe, I can sip cocktails, eat peanuts, and relax in luxury in over 750 airports globally—they even have a lounge in the Harare International Airport.

How was I able to accomplish all of this?

It's what I call the Upward Domino Effect. 

People associate you by the things you're associated with. Sounds redundant. It's not.

When I built a trustworthy relationship with American Express, and developed that relationship, other companies and organizations wanted to be in relationship with me because of how I had treated AMEX. It's not complicated. If you're helpful, honest, giving, and look to benefit the other relationship constantly, then people will want to be associated with you.

Ask and you shall receive—when you ask politely and smile. You can even smile while asking. "May I please have access to over 750 lounges across the globe?" (Big grin)

Even the smallest trust built can eventually lead to an incredible relationship. For example, a normal sized domino can eventually knock over a domino the size of the Empire State Building just 28 dominoes later. This effect can be leveraged in a number of ways in business and in relationships.

Take a look at this video to see the effect in action. If you can't see the video below, click here to watch it.

The Upward Domino Effect. Manage your reputation and relationships wisely, and eventually, you too could be sipping cocktails with me in a nearby airport lounge.

(photo via kevin best)