Tribes: Engaging Your Community Through Worldview

Tribes: Engaging Your Community Through Worldview

"Each of us has the ability to find and lead like-minded people to make real and powerful change that matters."

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. Being in Africa, tribes are visible and are literally commonly understood in every day life. With the modernization of the world, archaic and rural tribes are now encountering "civilized culture."

Anthropology lesson aside, modern society still organizes itself into tribes. And those tribes are seeking leadership. The tribes are subtly asking, "Who will lead us?"

"People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves."

Here's the question to ask yourself when seeking a tribe to engage:

What is the best way to join the conversation that is already taking place in the minds and hearts of your tribe? And what is the best way to seek out members of your tribe that have the same beliefs as you?

Begin with the early adopters, the brave few who hold the worldview that it's not only their responsibility to take action, but that taking action now was urgent.

Worldview gives you a bridge to engage with people in a tribe. Once engaged in that conversation, then and only then do you have the privilege to contribute to the conversation. And once the tribe's trust is earned, you can begin to shift the worldview, but delicately.

Take Emerging Ideas for example, you allow us to engage with your inbox weekly. If you're apart of our tribe, more than likely, you have some leaning toward entrepreneurial ventures, you love adventure and the autonomy that doing your own thing brings, and you also feel compelled to make a difference in the world where you can. You already felt that way before we came along, we're just joining in the conversation.

Dreaming big, building community, and taking over the world. By the way, this month, we've been blogging twice a week here for a year. Thank you for your readership and for allowing us to rant, dream, update, and hopefully inspire you a little bit each week. Looking forward to the next year.

"People like us do things like that."

You don't create a product or a company around the thing you want to sell. And you don't build a tribe about the thing you want to accomplish. You build it around the community and experience that the tribe members already want to have.

Before launching your company or progressing with your idea, identify the tribe that you want to be apart of and begin engaging them in your conversation, your idea, your product, your worldview. It might shift your overall vision and hone you in on what you're actually selling.

Thanks to Seth Godin for his pioneering marketing thought. His book Tribes still holds relevance to brilliant and genuine relationship marketing.

(photos via ilya varlamov & dietmar temps)