Types Of Capital
Our philosophy on new, emerging ideas is simple: an idea is only as good as its execution. Utilizing Seth Godin's “Types of Capital” (written about in Poke The Box), we use these different categories of capital to give your idea the ability to develop. We focus on the first 5 and rarely, but sometimes help you with the 6th.
- Network Capital: These are the people you know, connections you make, retailers and systems you can plug into. A good product can be catapulted with the right networks.
- Intellectual Capital: The Smarts. Access to people with insight, and the bag of experience that comes with it. The smart, talented people, the software, the expertise, and the systems belonging to a company.
- Physical Capital: Plant, land, machinery, and equipment (and often in Zimbabwe "free" rental space).
- Prestige Capital: Your reputation: A good reputation gives a degree of credibility that a no-name startup might not have. Credibility can give a lot of momentum to a business.
- Instigation Capital: The desire to move forward. The ability and the guts to say yes and get things done. The most important. The marching power that makes the other fives types of capital work in harmony. Without Instigation Capital, a good idea can sit in the confines of a paper business plan and never emerge.
- Financial Capital: Money in the bank that can be put to work on a project or investment. The money itself that can be put into a project.
Instigating is something we pride ourselves on. We've built a reputation in the areas and industries we work in and we have a large network spanning from the USA to Southern Africa. But at the end of the day, it's all comes down to what are you going to do with what you have. That makes all the difference when implementing the six types of capital.
(photo via jpellgen)
Posted on March 4, 2013
by Tim & Tommy filed under